Mission, Vision, Values

At New Heritage Feed Co., we promise to bring the best to you and your animals. We will continue to innovate and improve our animal feed, backed by research and science so your animals receive the best nutrition possible. We are committed to providing you with quality, locally-sourced livestock feed crafted with premium and proven ingredients. Our community and family values mean you can expect honesty, integrity, and sustainability in everything we do. We created New Heritage Feed Co. because we care about our community, customers, and their animals.

Our Vision & Mission


Our vision is to help every animal live its best possible life, beginning with the best possible nutrition and health. We aim to lead the animal health and nutrition industry with our natural, essential oil and herb-based products.

Our mission is to create animal feed with leading-edge, scientifically proven, premium, all-natural, earth-given ingredients that yield ideal health for animals and their owners.


Whether it be animal feed, customer service, innovation, or relationships with customers, employees, and partners, we are committed to providing our very best. It’s who we are and what we do.



We believe in the absoluteness of integrity and conduct all our relationships – customers, employees, and partners – with honesty and by following the principle of always doing the right thing. When we do the right thing, everybody wins.

Giving Back

New Heritage Feed Co. is committed to giving back to our community and world. That’s why we donate 10 percent of our net profits to various organizations that boost and support those who choose natural living and raising healthy animals. If it’s important to our customers, it’s important to us.


We love the land and want what’s best for the environment, so New Heritage uses simple, no-frills, recyclable packaging whenever possible. We believe sustainability and social responsibility are more important than pretty feed bags.


We are heavily invested in knowledge, technology, and bringing leading-edge innovations and ideas to our customers for their benefit. We keep our passion for our work and customers at the forefront of all decisions because our customers mean everything to us.